SMM strategies for the travel transportation company "TravelWay"
Social Media Advertising
TravelWay - SMM strategy
What we did:
Developed a comprehensive SMM strategy for promoting transportation and tourism services
Created a content plan with visual materials of popular destinations and customer reviews
Launched targeted advertising on Instagram and Facebook focusing on seasonal offers
Implemented a Telegram channel with instant notifications about promotions and hot deals
Set up automated sales funnels through messengers
Developed a referral program with bonuses for loyal customers
Results:
Growth in followers by 1192% (from 4,800 to 62,000)
Increase in engagement rate by 383% (from 1.2% to 5.8%)
Sales growth by 928% (from 180 to 1,850 per month)
Increase in average check by 108% (from 650 to 1,350 UAH)
ROAS growth by 307% (from 135% to 550%)
Increase in profitability by 59% (from 22% to 35%)
Key conclusions:
Instagram became the main sales platform (42% of total volume)
Telegram showed the highest engagement rate (9.2%) and high conversion
Weekend tours became the most profitable category (38% of sales, ROAS 620%)
UGC (user-generated content) generated the highest engagement and trust
The share of repeat customers increased to 62%, significantly boosting customer LTV
Seasonal targeting and proactive offers 1-2 weeks before holidays showed the best results
What we did:
Developed a comprehensive SMM strategy for promoting transportation and tourism services
Created a content plan with visual materials of popular destinations and customer reviews
Launched targeted advertising on Instagram and Facebook focusing on seasonal offers
Implemented a Telegram channel with instant notifications about promotions and hot deals
Set up automated sales funnels through messengers
Developed a referral program with bonuses for loyal customers
Results:
Growth in followers by 1192% (from 4,800 to 62,000)
Increase in engagement rate by 383% (from 1.2% to 5.8%)
Sales growth by 928% (from 180 to 1,850 per month)
Increase in average check by 108% (from 650 to 1,350 UAH)
ROAS growth by 307% (from 135% to 550%)
Increase in profitability by 59% (from 22% to 35%)
Key conclusions:
Instagram became the main sales platform (42% of total volume)
Telegram showed the highest engagement rate (9.2%) and high conversion
Weekend tours became the most profitable category (38% of sales, ROAS 620%)
UGC (user-generated content) generated the highest engagement and trust
The share of repeat customers increased to 62%, significantly boosting customer LTV
Seasonal targeting and proactive offers 1-2 weeks before holidays showed the best results