SMM strategy for a family-type design bureau 2020
Social Media Marketing (SMM)
The family-type design bureau specializes in creating premium interiors in a neoclassical style.
Business goals:
to start active positioning on Instagram
to attract followers through organic growth and advertising
to form a warm audience among the target audience who have purchased or are choosing housing and plan to renovate with the involvement of a designer.
Increase the reach of posts among audiences localized in cities where the Client operates – Kyiv, Lviv, who own real estate and wish to carry out renovations.
Target audience - high-income individuals, women whose "pain" is outdated, uncomfortable furniture in bedrooms/kitchens, unsuccessful interior solutions, etc.
A separate task was to distance from competitors and emphasize the client's values: family, spiritual development, mutual respect.
#SMM-promotion #SMMPromotioninSocialNetworks #SMM-manager #SMM-marketing
Business goals:
to start active positioning on Instagram
to attract followers through organic growth and advertising
to form a warm audience among the target audience who have purchased or are choosing housing and plan to renovate with the involvement of a designer.
Increase the reach of posts among audiences localized in cities where the Client operates – Kyiv, Lviv, who own real estate and wish to carry out renovations.
Target audience - high-income individuals, women whose "pain" is outdated, uncomfortable furniture in bedrooms/kitchens, unsuccessful interior solutions, etc.
A separate task was to distance from competitors and emphasize the client's values: family, spiritual development, mutual respect.
#SMM-promotion #SMMPromotioninSocialNetworks #SMM-manager #SMM-marketing