SMM - social media management

Launching a project from scratch with funnel and content formation
1. Task
Launch a personal brand for a venture fund analyst from scratch. Build an expert image, attract the target audience (VC analysts, startup founders, investors), and participate in offline events.

What has been done (in 2 months)
1. Branding and strategy
Target audience and competitors analyzed
Unique positioning developed
Content strategy created for different stages of the funnel: from reach to warming up

2. Content
21 videos (Reels) edited
11 carousel posts and 13 regular posts prepared
10 series of stories (77 pieces), including highlights and funnels through stories released
Powerful CTAs and engagement mechanics introduced for each piece of content

3. Visuals and packaging
Complete setup and meaningful packaging of the Instagram profile and TikTok account.
Visuals and relevant stories developed as logical entry points into the content funnel.
Core expert content created with a focus on retention.
Results in the photos.