The Prehistory:
The customer has independently set up a context advertising account. Over the course of six months there was almost no sales, the cost of the conversion to the purchase through the basket left more than $500
Task: Reduce the conversion cost
Solution: Audit of accounts and competitors sites. The customer is asked to create a Google Merchaint Center account and launch the Performance Max campaign with a thin user signal setting for each product category:
The result:
Reduction of the advertising budget by 5%
Increase the number of baskets in 10 times
Reduction of the conversion price from $502 to $43
The customer has independently set up a context advertising account. Over the course of six months there was almost no sales, the cost of the conversion to the purchase through the basket left more than $500
Task: Reduce the conversion cost
Solution: Audit of accounts and competitors sites. The customer is asked to create a Google Merchaint Center account and launch the Performance Max campaign with a thin user signal setting for each product category:
The result:
Reduction of the advertising budget by 5%
Increase the number of baskets in 10 times
Reduction of the conversion price from $502 to $43