Social Jet - the development of a large marketing platform

In 2020, a series entrepreneur contacted us and proposed to participate in a very special project - a marketing platform.The characteristic of the project in its critical, practically extreme complexity, therefore, professional assistance was needed.The project not only had work, it has already worked and brought money.At the same time, it was a system written by professional engineers, but since it was initially a start-up that didn’t guarantee success, all the forces were thrown on the fast release of functionality, and the project architecture as such did not exist in formal and documentary form.At the start it was not a problem, but the further - the more owners invested in quality rather than the speed of release of functions (the key features that bring money were already known).The absence of standard architectural practices and deformation principles began to noticeably slow the writing of a new code, which would inevitably lead to the unbearable effect of the scratch and probably the need to rewrite everything from 0.It is important to note that today it is no longer the system that it was at the time of the start of cooperation, the project has made a huge breakthrough as a professional innovation platform.Read more on the link on our blog.