Conceptual fashion campaign created using AI as a tool for visual exploration of form and material. The project is built around spiral geometry as a key element of the product identity. The central object is a round leather bag with a spiral design and a minimalist metal accent.
The visual series combines:
— hero portrait
— dynamic shot in motion
— still life art shot
AI is used as a means of shaping and building atmosphere, while the concept, composition, and visual hierarchy were developed as part of the art direction research.
Direction:
Art Direction / Fashion Concept / AI-assisted Visual Design
The visual series combines:
— hero portrait
— dynamic shot in motion
— still life art shot
AI is used as a means of shaping and building atmosphere, while the concept, composition, and visual hierarchy were developed as part of the art direction research.
Direction:
Art Direction / Fashion Concept / AI-assisted Visual Design