Sports Clubs

The Task:
Increase the flow of customers in the sports club to buy club cards.What was done:
A detailed analysis was carried out.-The next step was to develop special offers under unique events (Black Friday, Mykola and Pre-November), examples of advertising creatives will be attached below.A plan for a month of work.A number of hypotheses have been tested and the best path to development has been determined.Conclusion: After the auditorium test, it was determined that a wide audience with a minimum interest in sports from 20 to 45 years of age works better on the usual actions.It is necessary to take into account the important moment that the audience that is on the geo near the sports halls can burn out of the constant warming with discounts and will not respond to the usual advertising - expecting tasty prices.Therefore, over time, it will be necessary to disable the audience that has already interacted with advertising and take more "fresh" for the shares.Not less important is the factor of creativity, if you start for the purpose of the message - then the format can be selected only one, either under a strip, or under a strip.Therefore, the campaign was broken into 2 routes - one under post creo and one under stores.The results before and after are visible with an unarmed eye.The customer remained satisfied with the results and the cooperation continued, also in addition to the shares, a number of new ways for advertising were proposed, which will be tested in the next month.