Sports UA — logo for a sports clothing brand

Developed a logo for the Ukrainian sportswear brand Sports UA. At its core is the silhouette of an athlete in motion: the figure conveys movement, energy, and the desire for victory. The concise black and red color scheme is a classic of sports style, associated with strength and confidence.
The logo is equally legible on both white and dark backgrounds, scaling from a small label on clothing to a large banner. Within the project, a brand palette and mockups on clothing (t-shirt, hoodie) were prepared.