BEFORE promotion starts:
• 60 listeners per month
• Lack of algorithmic growth
• Minimal visibility in Spotify recommendations
AFTER comprehensive promotion:
• 1,136 listeners per month
• Stable increase in organic streams
• Algorithmic pickup of tracks
• Increased interest in the entire catalog, not just one track
What was done:
• Comprehensive promotion of the album
• External traffic (Meta + Google)
• Working with Spotify's behavioral signals
• Audience warming, not a one-time "dump"
• Optimizing the artist profile for algorithms
Result:
It was not the number that changed — it was the trajectory of growth that changed.
Spotify began to trust the artist and recommend them further.
• 60 listeners per month
• Lack of algorithmic growth
• Minimal visibility in Spotify recommendations
AFTER comprehensive promotion:
• 1,136 listeners per month
• Stable increase in organic streams
• Algorithmic pickup of tracks
• Increased interest in the entire catalog, not just one track
What was done:
• Comprehensive promotion of the album
• External traffic (Meta + Google)
• Working with Spotify's behavioral signals
• Audience warming, not a one-time "dump"
• Optimizing the artist profile for algorithms
Result:
It was not the number that changed — it was the trajectory of growth that changed.
Spotify began to trust the artist and recommend them further.