Sale in 3 touches

The customer company specializes in the manufacture of plastic cards of various purposes. To increase the share of permanent customers and expand the sales market, the customer decided to conduct a large-scale marketing campaign.

Initially, the task was formulated as follows:
We have a cold base - the database of addresses of companies from the guidelines. Not filtered. There are different characters among future recipients. Among them are those who already use the cards - and you need to tend them to our company; and there are also those who do not use the cards yet - so you need to sell the cards as such. Plus we have a call center, it can also be activated somehow.

As said – done, the marketing company has become really large. and effective.