Sale of carpet for car

About the project: A customer addressed me with a request to increase the number of sales in the online carpet store.The orders mainly went through Sarafan Radio and a little context in Google.The customer tried to launch advertising through the target “Traffic” on the site, but it didn’t work and applications were too expensive.Basic KPI: 1.The price of the application is no more than $62.Get out of 20-30 sales per day.The main metrics:
Advertising budget: $2,453
Orders on the site via the basket received: 323
The price of the conversion of purchases on the site: 7057$
On order from the ROAS website (Return of Investment): 3
Visits to the site: 36 338
Added to the basket: 539
The value of the goods added to the basket: $13 475

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