Sale of water filters. Is the game a candle?

The task was to increase the number of transactions per month from 500 to 700 pieces at the price of 600 r.with direct (a month earlier the price of the transaction was 850)

What we did:
In search, they divided the keys on those which brought sales and on those which simply eaten the budget (deactivated the very unsuccessful and lowered the rates in the remaining)
With the keys which they did work, they made them even better - they made a crossminusovka, they rewrite the announcements made them more attractive, they looked at the reports on what request they went to show and they saw what is a lot of waste.Added new campaigns with keys to the brands of competitors , wrote the right offer in the ads, which also led to additional cheap traffic and sales.In the RSJ were instructed campaigns copied with search, sometimes such solutions work but in our case the result was unclear + bad series, boring images.We completely translated the RSJ, gathered semantic with more high frequency keys, used behavioral and thematic targeting, wrote screaming announcements + added bright images.