Selling M4 Fitness Bracelet (copy)

There was an offer to drop traffic on a copy of the Xiaomi M4 fitness bracelet. Initially, an audit of competitors was conducted in spa services, hypotheses were drawn up for testing off-fer. The customer insisted to drop the traffic on the single off (one bracelet). As a result of the tests, we discovered that the offfer has already been drawn, respectively, the expensive cost of the leather (see at the top of the attached image). As a result, my marketing strategy was changed, a gift was added to the off-off, and the total check was increased. Landing has been changed to a new version of off-fer and creativity. Advertising of an up-to-date offset has been launched, with the cost of the lead decreased more than twice (see the bottom of the attached image).

Offer: Fitness Bracelet M4 + iw7s (off with gift)
Source: FB + INTA
Geo : Ukraine
Duration of the campaign: 11 days
Price of purchase: 280 UAH
Price of sale: 499 UAH
Budget: $193
Number of posts: 83
Approaches: 79%
Budget received: 35 429 grn
Net Profit: 15 549 UAH