Online Bicycle Shop Organic Traffic Rise
Search Engine Optimization (SEO)
Description of the project
Customer
The online store of bicycles and goods.The purpose:
Site of Targeting Questions
Increased Organic Traffic
Growth CTR
Problems of the project
The site is designed on the platform of good (there is no possibility to make all technical changes and pre-working)
The previous company optimized the site under Kiev, and the task from the customer is all of Ukraine.Failure to insert the URL (redirect 301 is required).The main problem was that the site was optimized under one area - the city of Kiev.Accordingly, immediately removing all content from the main pages and metatags linked to Kyiv did not succeed, as there was a threat to fall under the sanctions of Google.Therefore, the work on the change of content was conducted gradually and regional semantics was redirected to the page "The Shop in Kiev".The work was carried out for three months.During this work in November, we met with a drop in traffic.This has also led to a seasonal traffic decline.But in January, the situation has improved.Website Promotion Results by SEO Specialists Golden-Web Digital
Comparison of two seasons - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, indications by 477%.The average position is 10.7, in 2020 - 19.8.Dynamics of site visibility growth.Increase the visibility of the site.Data will be submitted from 3 July 2020 to 20 June 2021
Dynamics of the growth of the number of key phrases on which the site is published
Distribution of key phrases by positions in the Google Index
Growth of conversions in April 2020 and April 2021
We continue to work on
In the future, we continue to work with the basic semantics and the site outcome in the top 5 of Google, as well as conduct an additional competitor analysis to pay for the new semantics.
Customer
The online store of bicycles and goods.The purpose:
Site of Targeting Questions
Increased Organic Traffic
Growth CTR
Problems of the project
The site is designed on the platform of good (there is no possibility to make all technical changes and pre-working)
The previous company optimized the site under Kiev, and the task from the customer is all of Ukraine.Failure to insert the URL (redirect 301 is required).The main problem was that the site was optimized under one area - the city of Kiev.Accordingly, immediately removing all content from the main pages and metatags linked to Kyiv did not succeed, as there was a threat to fall under the sanctions of Google.Therefore, the work on the change of content was conducted gradually and regional semantics was redirected to the page "The Shop in Kiev".The work was carried out for three months.During this work in November, we met with a drop in traffic.This has also led to a seasonal traffic decline.But in January, the situation has improved.Website Promotion Results by SEO Specialists Golden-Web Digital
Comparison of two seasons - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, indications by 477%.The average position is 10.7, in 2020 - 19.8.Dynamics of site visibility growth.Increase the visibility of the site.Data will be submitted from 3 July 2020 to 20 June 2021
Dynamics of the growth of the number of key phrases on which the site is published
Distribution of key phrases by positions in the Google Index
Growth of conversions in April 2020 and April 2021
We continue to work on
In the future, we continue to work with the basic semantics and the site outcome in the top 5 of Google, as well as conduct an additional competitor analysis to pay for the new semantics.