Sales for the online store

The task. Develop an effective tool for analyzing the activity of the online store

The decision.
A summary table is developed that reflects the turn of sales (transitions to the site - calls - ordered - ordered) in each advertising channel.
Calculable indicators (individual for each advertising channel and for each product group):
Conversion of transitions
Conversion by call
Conversion by ordered
Conversion of Delivery
The average check
Profitability of the commodity group