49 sales for the perfume store through Facebook

What was done:
Analysis of the target audience
Portrait of the target audience.
Analysis of competitors in the niche.
Develop a promotion strategy and advertising campaign structure.
Offers for Advertising Campaign
Create a MindMap
Business Manager and Facebook Advertising
Create a fide of data
Create a catalogue.
Create creatives and text.
Testing the hypotheses
Dynamic retargeting.
Analysis of launched campaigns.
Optimize and scale advertising campaigns
Correction and monitoring.
Report on the work done.


Before the advertising:
Sales from this traffic channel were missing.
After the advertising:
More than 10,000 views of target pages
Around 3-4 sales per day

More detailed description of the case by link https://docs.google.com/document/d/1SdlQiyH4AGf9Bnwmx8bMmz_wBGyCpCJLhVyTIrALVUM/edit?usp=sharing