Selling of juice juice (BAD)

A client with whom he worked on a different project.The product is not ordinary - Lemon juice, as a general reinforcement.With all the Google disappointment to such topics, advertisements have been tested with the most careful possible care.It prescribes neutral titles and descriptions so that they do not violate the rules.She gathered the keys both for those who were looking for the garlic juice and for diseases (seeking how to treat the disease).The search advertising brought us applications for about 10 U.S.Meanwhile, the campaign for Lidogeneration in the FB brought conversations by 1-1,5 U.E.Having the trust of this customer, I began to test approaches and campaigns.Identify more optimal topics and audiences.I noticed that media advertising works much better for search.After collecting the statistics, we launched a video advertising with a strategy for conversion optimization.The initial cost of the conversion from this advertisement was in the area 5 U.E.But by choosing the most effective videos for each audience, we have reduced the cost of the application.Before the new year (a period of high demand) - the cost of the conversion reached 1 UAH.But in the afternoon period, the average value was 2.21 UAH.Is it more expensive than the FB?Yes .But the final price of Google’s sale was lower than the price of FB.After the video advertising, we increased the budget and launched the Performance campaign.which was quickly trained.by Sr.The price of the application was 2.29 UAH.Please note that these are just requests from the site, not clicks on the tel.or other forms of interaction.