Wednesday’s School — Playful mascot and brand style

Project
Wednesday’s School — a modern language school that teaches English and Chinese to children, beginners, and business clients. The brand stands out with a personalized approach and engaging learning formats.
Task:
Develop a friendly, recognizable identity system with the mandatory use of a frog as the central character.

What has been created
- Visual brand system: logo, color palette, typography
- Roll-up for events and school premises
- Printed brochure for offline promotion
- Stickers for Telegram featuring the frog in various emotional poses

Result
A playful and cohesive brand image that works in print, outdoor, and digital formats. The frog has become a recognizable symbol of the school, enhancing engagement and emotional connection with students and parents.
Tools
Illustrator, Photoshop, Canva