Still Cool

Still Cool - a company specializing in the sale of vintage vinyl records and accessories. The company has a small niche. Therefore, the most important thing for the client was to determine the market positioning of their business during the development of the online store.

Tasks
- Create a modern niche online store for a narrow niche of vintage vinyl records and accessories.
- Make the site user-friendly for potential buyers, as well as meet all necessary technical requirements for good SEO performance.
- Incorporate a unique vintage design with modern technologies on the site.
- Ensure internal optimization of the web resource to prepare the site for further SEO promotion of the online store.

Process
- Conduct niche and competitor analysis.
- Perform search query analysis to compile the basic semantic core of the site.
- Develop the structure of the online store based on the semantic core.
- Based on the analysis, refine the UI/UX project.
- Implement the site design considering the main client requirement – adherence to a vintage style. However, do not neglect internal search engine optimization of the resource.
- Implement the necessary set of works on the front-end and back-end parts.

Result
Promodex team developed a turnkey solution in 35 working days:
- The page load time fully meets Google search engine requirements, which became an important parameter for SEO optimization of the site.
- As a result of the research advertising campaign, over 85% of respondents positively evaluated the new site design.
- During the launch of the test advertising campaign, we achieved a conversion rate of 2.8%, which is a very high indicator.

Audience
The target audience of the project has 2 key segments:
- Vintage record enthusiasts.
- Collectors looking for rare records to add to their collections.

Team
A team of 7 people participated in the project implementation: a project manager, a business analyst, a marketer, a UI/UX specialist, a front-end developer, a back-end developer, and a QA specialist.