Task:
Attract new patients to the dental clinic through targeted advertising and reduce the cost per lead.
What has been done:
Conducted audience and local market analysis
Prepared advertising creatives for popular dental services
Launched advertising campaigns optimized for lead generation
Conducted testing of different audiences and ads
Optimized campaigns to reduce lead cost
Results of the advertising campaign:
Budget: $600
Leads obtained: 232
Cost per lead: $2.57
Sales: 81
Cost per customer: $7.36
Result for the business:
The advertising campaign provided a steady flow of leads at a relatively low cost. Thanks to the optimization of advertising, it was possible to acquire a significant number of new clients within a controlled budget.
Attract new patients to the dental clinic through targeted advertising and reduce the cost per lead.
What has been done:
Conducted audience and local market analysis
Prepared advertising creatives for popular dental services
Launched advertising campaigns optimized for lead generation
Conducted testing of different audiences and ads
Optimized campaigns to reduce lead cost
Results of the advertising campaign:
Budget: $600
Leads obtained: 232
Cost per lead: $2.57
Sales: 81
Cost per customer: $7.36
Result for the business:
The advertising campaign provided a steady flow of leads at a relatively low cost. Thanks to the optimization of advertising, it was possible to acquire a significant number of new clients within a controlled budget.