Structure and texts for the medical center's website: audit, prototypes

Medical websites almost never sell with a single page. A person navigates through different sections, reads about doctors, procedures, and seeks answers to their questions. Therefore, the main task in this project was not just to write texts, but to completely restructure the logic of the website.

The client approached us with a website whose structure no longer met the real needs of patients. Some blocks duplicated information, others did not address important questions, and the pages of different sections looked like separate projects without a unified logic.

As a result, an audit of the existing website was conducted, and a new structure for the medical center was developed.

Within the project, the following was accomplished:

• audit of the website structure;
• development of logic for over seven medical sections;
• creation of the structure for each page;
• writing of texts;
• recommendations for photographs and visual blocks;
• preparation of a technical task for the designer.

After the work was completed, the client received not just a set of separate texts, but a ready-made system of pages that the team could use during the development of the new design.

The project received the highest rating from the client for quality, professionalism, and adherence to deadlines.

Such projects are the most interesting to me: when it is necessary to think not in separate texts, but about the entire architecture of the website.