Perfect Nails Beauty Studio

Case. Beauty, Italy
Beauty studio Perfect Nails: manicure, pedicure, eyelash extensions. The task is to launch a stable flow of applications through Meta Ads for the local Italian market.
What was done:
— Divided traffic into 2 directions: manicure and eyelashes. Each service has its own offer, audience, and creatives.
— Creatives in Italian with specifics: "–20% on the first eyelash extension", "SPA treatment as a gift with manicure".
— A/B tests of videos in each bundle.
— Simultaneously conducted lead generation through Meta forms and DM campaigns to warm up the audience.
Results over 30 days:
→ 120 applications
→ Average lead cost: €2.14
→ Best price: €1.64 (manicure)
→ Budget: €444 for 17 campaigns
Breakdown by services:

Manicure + SPA — 80 leads at €1.73
Eyelash extensions — 40 leads at €2.97

Traffic metrics: reach 54,427 people, CTR 2.48%, CPC €0.13. Active campaigns continue to generate applications.

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