The Launch of Teboil
Corporate Style
TASK
To develop a strategy for bringing TEBOIL oils to the Ukrainian market, create a brand book, highlighting the rally roots of the brand, and create communication materials.
Engine oil market is overstocked and the launch of a new brand is a real challenge both for the representatives of the trade mark and their partners.
We were lucky to join TEBOIL team during the brand`s debut in Ukraine and to perform market research, market positioning of the product (including price positioning), creation of a new brand book and package design together with communication strategy.
To develop a strategy for bringing TEBOIL oils to the Ukrainian market, create a brand book, highlighting the rally roots of the brand, and create communication materials.
Engine oil market is overstocked and the launch of a new brand is a real challenge both for the representatives of the trade mark and their partners.
We were lucky to join TEBOIL team during the brand`s debut in Ukraine and to perform market research, market positioning of the product (including price positioning), creation of a new brand book and package design together with communication strategy.