Subject: the sale of the carpet. The Yandex Direct. The region of MSC.
What was done:
1) Choosing the core using KeyKollector
2) Selection of minus words
3) Creation announced - all the announcement were worked out so that the productivity of each word was at the maximum. For this use the principle: 1 word - 1 announcement.
4) Settings of the metrics
5) Set the goals in the metrics
6) Set up the target call
7) Create a separate advertising campaign for search
8) Creation of a separate advertising campaign on the Yandex Advertising Network (RSI)
9) Processing of fast links - they indicated the main UTP of the client
The result - conversion to calls is more than 10%!
Disadvantages: As a customer rarely fills an advertisement, there are few calls in a month. I could have collected a lot more applications.
1) Choosing the core using KeyKollector
2) Selection of minus words
3) Creation announced - all the announcement were worked out so that the productivity of each word was at the maximum. For this use the principle: 1 word - 1 announcement.
4) Settings of the metrics
5) Set the goals in the metrics
6) Set up the target call
7) Create a separate advertising campaign for search
8) Creation of a separate advertising campaign on the Yandex Advertising Network (RSI)
9) Processing of fast links - they indicated the main UTP of the client
The result - conversion to calls is more than 10%!
Disadvantages: As a customer rarely fills an advertisement, there are few calls in a month. I could have collected a lot more applications.
Kharkiv 
Available for hire
Offer work