SuperFoods Route | From Micro-Influencers to Profitable Cold Traffic

Transformed superfood brand from influencer-dependent to scalable cold traffic system. Redesigned underperforming funnel (1.7% CR, negative ROI) achieving 3.5% conversion (+106%), reducing CPA $25→$17. Conducted customer research, created product-specific funnels for three lines (Mushroom Coffee, Matcha, Collagen). Hired actors for video content generating 300+ sales per script. Built email automation recovering 45% abandoned carts, generating 28% revenue. Implemented AOV boosters increasing order value $27→$40 (+48%). Results: 2.4x ROAS on cold traffic, sustainable profitable growth.