Supply of Sushi in the city of 80k population

1 . Set and implemented analytics, set important goals and e-commerce
2nd Collected semantics and divided into categories order and delivery
Three Analysis of optimal data for targeting on existing conversions and first tests
4 . It was also noticed that a lot of traffic goes from the country’s capital, as it was revealed that a number of customers from the mobile internet
on the geo capital was set the same campaign with the top of our target geo
There was a lot of work with minus words.
and 5. Banner advertising was tested, but the behavioral factors were below the conversion was decided to stop.

It was also noticed that with the advertising returned customers who have long not made orders.