Swell — pipe cleaning agent

Swell — a household chemicals brand specializing in effective cleaning and unclogging of pipes. The product combines powerful action and reliable results, helping to quickly eliminate blockages and restore the free flow of water.
Solution
The logo is built on the image of a twisted letter S, resembling a whirlpool or drain. This shape symbolizes the process of unclogging pipes and suction, conveying dynamics, strength, and the effectiveness of the product's action. The design creates associations with movement, energy, and cleanliness, clearly emphasizing the brand's purpose.