Szarotka Resort— mountain resort

Szarotka Resort— is a place for relaxation in harmony with nature, where the silence of the mountains, the alpine microclimate, and heartfelt hospitality combine. The branding was developed for a resort with over 20 years of history, embodying a balance between tradition and modernity.

The visual identity of the brand is built around the symbol of the edelweiss flower—a unique plant representing purity, strength, and the refined beauty of the mountains. This image formed the basis of the logo: delicate in shape but expressive in meaning. It combines elegance with natural simplicity, conveying the authentic spirit of Szarotka.

The color palette is based on warm, natural shades that create an atmosphere of coziness, tranquility, and closeness to the forest, stone, and sunlight. It supports the idea of comfortable relaxation regardless of the season.

The brand typography combines a classic serif font for accents and headlines with a modern geometric grotesque for the text. This approach creates a visual balance between traditional aesthetics and user-friendly navigation across all formats—from print to digital.

The Szarotka brand is aimed at people seeking authenticity, peace, and quality service—for couples, families, and guests who appreciate a cozy atmosphere and the beauty of the mountains at any time of year.