IM Tactical Equipment | Revenue ≈ 4,568,082 UAH | ROAS ≈ 1,057%

Niche: Tactical gear and military goods

Website: https://vojak.com.ua

GEO: Ukraine

Service: Google Ads (Google Shopping + Performance Max), turnkey, with unlocking

Completed works:
- Launch and development of the project from scratch.
- Setup and optimization of Google Ads and Google Merchant Center.
- Unlocking Google Merchant Center.
- Setup of Google Analytics 4 and Google Tag Manager.
- Setup of product feeds and launch of shopping ads.
- Creation, optimization, and scaling of Google Shopping and Performance Max campaigns.
- Setup of purchase tracking, their value, and other conversions at all stages of the sales funnel.
- Testing new solutions and searching for growth points.

Results:
Impressions — 13,273,348
Clicks — 205,604
Average cost per click — 2.10 UAH
Purchases — 5,918
Conversion value — 4,568,082 UAH
ROAS — 1,057%
Advertising budget — 432,001 UAH

Summary:
Implemented a complete advertising launch for the online store: from unlocking the Merchant Center to scaling sales through Google Shopping and Performance Max. Result — 5,918 purchases and ROAS of 1,057%.