Target - to attract traffic to the news site

Task: Increase the number of sessions on a news site and increase brand awareness to ensure a stable flow of traffic and raise the price of advertising.

Stages of work:
1 . Audit: Testing different auditories to determine the optimal targeting group.
The 2nd Testing news creatives: Creating different advertising creatives that reflect current news and interest the target audience. Testing the effectiveness of different creative approaches and monitoring their impact on the price of the session.
3 . Analysis and optimization: A systematic analysis of the campaign results. Continuous optimization of the campaign on the basis of the collected data, reporting to the customer.

The Results:

- More than a million sessions are received on the news site every month.
A significant increase in media awareness.
- Full occupation of budgets for the promotion of articles through increased advertising prices

Continuous cooperation lasts for more than 5 months, which indicates full satisfaction with my service with targeting.