TARGET - Auto selection under key
The client:
Automotive service at the key in Russia
- Budget: 60,000r (check 5,000r)
The task:
Attract customers to select a car and to register on the site and purchase the service "Base of Verified Vehicles"
The work done:
I worked with a SMM specialist, I was only responsible for advertising.I installed a new pixel on the site.Corrected the internal settings in the advertising office and the Business Manager.He developed a promotion strategy, made a portrait of the CA, established with the customer KPI.I have developed several models for testing, launched on a minimum budget.As soon as the working link was removed, the daily budget was increased.Tested traffic to the site, conversion and heating of potential customers through the quiz form.The results:
Dynamic modes are best.
For the niche auto selection it is better to work through quiz forms
For the purpose of more registrations on the site and the purchase of the base brought conversion
Overall, the cooperation lasted about 3 months with interruptions that made a lot of trouble for advertising.Due to poor communication within the company, advertising often stood on a break (the lack of budget or problems from the site to which traffic leads).And the cooperation ceased due to the violation of the prescribed contract, where it was said that the sales department works specifically with the leads, not a smm specialist or a targetologist for the same fee.According to the cost:
Click - 17.66p
Leather - 91.46r
#target #instagram #targeting #retargeting #advertising #targeting #geo-targeting #targetologist #targeted #advertising #Instagram #Facebook
Automotive service at the key in Russia
- Budget: 60,000r (check 5,000r)
The task:
Attract customers to select a car and to register on the site and purchase the service "Base of Verified Vehicles"
The work done:
I worked with a SMM specialist, I was only responsible for advertising.I installed a new pixel on the site.Corrected the internal settings in the advertising office and the Business Manager.He developed a promotion strategy, made a portrait of the CA, established with the customer KPI.I have developed several models for testing, launched on a minimum budget.As soon as the working link was removed, the daily budget was increased.Tested traffic to the site, conversion and heating of potential customers through the quiz form.The results:
Dynamic modes are best.
For the niche auto selection it is better to work through quiz forms
For the purpose of more registrations on the site and the purchase of the base brought conversion
Overall, the cooperation lasted about 3 months with interruptions that made a lot of trouble for advertising.Due to poor communication within the company, advertising often stood on a break (the lack of budget or problems from the site to which traffic leads).And the cooperation ceased due to the violation of the prescribed contract, where it was said that the sales department works specifically with the leads, not a smm specialist or a targetologist for the same fee.According to the cost:
Click - 17.66p
Leather - 91.46r
#target #instagram #targeting #retargeting #advertising #targeting #geo-targeting #targetologist #targeted #advertising #Instagram #Facebook