TARGET - Women's Clothing Brand
The client:
Women's Clothing Shop on Instagram
They turned with the intention to increase sales in honor of the summer stock and the total seal.- Budget: up to 30,000r (the average check of 3500r)
The task:
Report traffic on the inst, to the site in the sales section, to the wildberry with sales, to increase the brand recognition.The work done:
The client already had a Business Manager and a pixel, and there was also an active advertising office.I have developed a strategy of promotion for the next 4 weeks, and also models of different formats from the client's origins, the text is prescribed.The audience is gathered from competitors, the audience by geolocation (where there is delivery with a sample), by the elite railway station and a wide audience throughout the country.They tested traffic on the site and conversion to the site, as the tests showed - people actively check the cards of goods, add to the basket, but don't buy (probably because of the difficulty in ordering).Instagrams were cheap but without sales.Traffic on Wildbury showed great results, with the cheapest clicks and transitions.Since the domain was not our own, tracking call-to purchases from advertising failed.The results:
It is best for the models with prices and chain headlines.The audience showed well, without any interests.For the purpose of more sales brought the conversion to the site.In the first 2 weeks they made the most working links, but, unfortunately, the customer wanted advertising only for sale.Therefore, it was not possible to scale and improve the results.According to the cost:
Clock - 7.61p
CTR – 1.43%
Additions to the basket - 49
Price per basket - 505.34p
Viewing the content on the site - 1053
Price for viewing - 23,52p
#target #instagram #targeting #retargeting #advertising #targeting #geo-targeting #targetologist #targeted #advertising #Instagram #Facebook
Women's Clothing Shop on Instagram
They turned with the intention to increase sales in honor of the summer stock and the total seal.- Budget: up to 30,000r (the average check of 3500r)
The task:
Report traffic on the inst, to the site in the sales section, to the wildberry with sales, to increase the brand recognition.The work done:
The client already had a Business Manager and a pixel, and there was also an active advertising office.I have developed a strategy of promotion for the next 4 weeks, and also models of different formats from the client's origins, the text is prescribed.The audience is gathered from competitors, the audience by geolocation (where there is delivery with a sample), by the elite railway station and a wide audience throughout the country.They tested traffic on the site and conversion to the site, as the tests showed - people actively check the cards of goods, add to the basket, but don't buy (probably because of the difficulty in ordering).Instagrams were cheap but without sales.Traffic on Wildbury showed great results, with the cheapest clicks and transitions.Since the domain was not our own, tracking call-to purchases from advertising failed.The results:
It is best for the models with prices and chain headlines.The audience showed well, without any interests.For the purpose of more sales brought the conversion to the site.In the first 2 weeks they made the most working links, but, unfortunately, the customer wanted advertising only for sale.Therefore, it was not possible to scale and improve the results.According to the cost:
Clock - 7.61p
CTR – 1.43%
Additions to the basket - 49
Price per basket - 505.34p
Viewing the content on the site - 1053
Price for viewing - 23,52p
#target #instagram #targeting #retargeting #advertising #targeting #geo-targeting #targetologist #targeted #advertising #Instagram #Facebook
Cherkassy 
Available for hire