Target for the auto business: Cars from the USA

Case: Targeted advertising for a company importing cars from the USA

Niche: Auto business / Car import from the USA
Goal: Lead generation through Facebook and Instagram
Geo: All Ukraine (with emphasis on major cities: Kyiv, Lviv, Odesa, Dnipro)
Ad format: Car carousels, review videos, static images.

Initially, a full consultation, landing page preparation, and funnel setup.

What was done next:
• Conducted audience audit: men aged 25–45, interested in “cars from the USA,” “Copart,” “Carfax”
• Created 3 types of creatives:
• Videos showing the delivery process
• Photos with prices and real cars
• Carousels with advantageous models
• Set up event tracking via Facebook Pixel and conversions in CRM (to be used later for retargeting)

Results for the first 14 days:
• ➤ CPA (cost per lead): $3.20
• ➤ CTR (click-through rate): 4.6%
• ➤ Number of leads: 140+
• ➤ CPM: $6.70
• ➤ Average daily budget: $25 (started with $10, then scaled up)