Targeted advertising for apartment renovation services

6,730,000 UAH in revenue from Facebook advertising for apartment renovation services over 8 months.

Case results:
— 6,730,000 UAH in revenue
— 25 sales
— 2,500 USD in advertising investments
— 6304% ROAS

The key focus in this case is stable lead generation without loss of application quality.

What led to the result:
• cutting off non-target audiences at the advertising stage through qualifying questions;
• focusing on applications with real purchasing power through advertisements;
• controlling the frequency of impressions and creative burnout.

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