Targeted advertising for a car mat store

21,650,000 UAH in revenue from Facebook advertising for a car mat store over 24 months.

Case results:
— 21,650,000 UAH in revenue
— 9,232 sales
— 89,000 USD in advertising investments
— 573% ROAS

The key focus in this case is stable scaling without a drop in profitability.

What led to the results:
• control of frequency and creative burnout;
• scaling by finding new profitable connections, not just by increasing the budget;
• working with ROAS as the key metric, not CPA.

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