Targeted advertising for a children's IT school | Meta Ads

A children's IT school with offline training. The task was to attract applications for training in existing classes and ensure a steady flow of inquiries from social networks.

What was done
Targeted advertising was set up on Facebook and Instagram, focusing on parents of school-age children. Local targeting, segmentation by age of children, and retargeting of users who interacted with the ads and school pages were used.

Result
After just one month, all classes were fully enrolled.
The average cost per lead was $115, which allowed us to quickly scale advertising budgets without losing effectiveness.

Scaling and development
After filling the offline groups, advertising became the basis for:
- launching online education
- expanding the school and recruiting new classes

Conclusion
Targeted advertising was the engine of business growth — from filling classes to scaling the educational project.

- If you want to attract applications for your educational business through Meta Ads, write to me.