In this project, a targeted advertising campaign for a restaurant in Odessa was developed and implemented with the aim of promoting food delivery services.The particularity of the project was the limitation of the location to the bedroom area and the distance from the center of the city.What is made:
- Analysis and determination of the target audience, in particular the inhabitants of the bed area of Odessa.Develop and launch targeted advertising campaigns on the platforms Facebook and Instagram.- Choosing relevant interests related to food and restaurant services.Create attractive advertisements that reflect the range and the convenience of delivery.Monitoring and optimization of campaigns to maximum conversion.The Results:
The cost of the advertising campaign was $950.- 240 customers from the Bedroom District of Odessa have been connected, who have found interest in the delivery services from the restaurant.The average check was 650 grams.- The customer's value calculation showed an excellent indicator - $3.5.- Targeted advertising has increase the awareness and popularity of the restaurant in the specified location.
- Analysis and determination of the target audience, in particular the inhabitants of the bed area of Odessa.Develop and launch targeted advertising campaigns on the platforms Facebook and Instagram.- Choosing relevant interests related to food and restaurant services.Create attractive advertisements that reflect the range and the convenience of delivery.Monitoring and optimization of campaigns to maximum conversion.The Results:
The cost of the advertising campaign was $950.- 240 customers from the Bedroom District of Odessa have been connected, who have found interest in the delivery services from the restaurant.The average check was 650 grams.- The customer's value calculation showed an excellent indicator - $3.5.- Targeted advertising has increase the awareness and popularity of the restaurant in the specified location.