Targeted advertising for printing services

The project work began just before the start of the season for this business. Together with the client, we developed the structure and content of the website to achieve better conversion rates. The best solution for this niche was to create a website builder where clients can assemble their own invitation design.

After preparing the website and launching the first advertising campaigns, we received the first 25 applications from clients at a price of $4.68. The main goal was to reduce the cost per application to minimal levels.

After collecting a large number of applications, we gathered enough data for retargeting campaigns and LAL audiences. After analyzing and creating offers for re-engagement audiences, we achieved results that were significantly cheaper. Considering that at the time of receiving applications the cost was $3.25, which was the goal set by the client, we decided to improve the results, refined the advertising creatives, and implemented free shipping for those who showed potential as buyers but did not submit an application, thus enhancing a large part of the audiences.
During the collaboration, we achieved the following results:

Applications received: 763
Cost per lead: $2.73
Sales: 606
Average check ≈ $78
Spent on advertising budget: $2,091.78
Revenue: $47,462
Return on advertising investment more than 22 times.