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Project: Targeted advertising for kitchen sink manufacturer ROMZHA

Period: 7 days

Budget: 1,086 UAH

Niche: Home goods

Task

Launch an Instagram advertising campaign for ROMZHA to attract inquiries and sales of kitchen sinks, demonstrating the effectiveness of targeting in a new niche for us (previously focused on beauty niche).

Approach

Targeting: Set up geotargeting in regions with high demand (2–5 km from key cities), audience — homeowners aged 25–55, interests "renovation", "kitchen".
Creatives: Developed 2 ads — a carousel with photos of sinks in design and a video with installation instructions, using brand colors (purple, white, orange).
Optimization: Conducted A/B testing of formats (Traffic, Conversion), adjusted the budget daily for maximum CTR.
Results

Reach: 50,808 people, ensuring broad brand visibility.
Clicks: 1,113 (CTR 0.98%), exceeding the industry average (0.5–0.8%).
Inquiries: 40 (CPA 27 UAH), indicating high conversion.
Sales: 12 sinks (average check 3,000 UAH), total revenue 36,000 UAH.
ROAS: 33 (each hryvnia invested brought 33 UAH in revenue), demonstrating impressive efficiency.
Key achievements

Successfully adapted targeting skills from the beauty niche to home goods, proving the versatility of Elephank Global's approach.
Made the campaign profitable from the first days by optimizing the budget of 1,086 UAH.
Attracted 40 inquiries at a cost of 27 UAH per inquiry, significantly lower than the market rate of 50–100 UAH.
Your business offer

For your store, we are ready to achieve similar results:

Test period (3 days): Budget 500 UAH — 4–6 inquiries.
Full campaign (14 days): 30–50 inquiries, which can generate 9,000–15,000 UAH in sales.
This case highlights our ability to work effectively across different niches — from beauty to home goods. Let’s discuss how we can take your business to the next level! Message us privately, we will provide a full range of services for your business.
Work details
Budget 134 USD
Added 9 May 2025
162 views
Freelancer
Ruslan Romzha
Ukraine Kyiv
No reviews

Available for hire Available for hire
On the service 1 year