Targeted advertising for a shoe store.

The task is to attract buyers to the new collection through Instagram and Facebook. I conducted an analysis of the target audience (women aged 25–45, in million-plus cities), set up campaigns for traffic and conversions with segmentation into hot and cold audiences. For creatives, I used an emphasis on seasonality, style, and discounts. The advertising ensured a steady flow of sales to the website with a favorable cost per purchase, and the most successful ad achieved a ROAS of over 3.