Targeted Advertising for the Online Shop of Animals
Description: The online store of animals which realizes the product imported from China to the market of Ukraine.The main advantage among competitors is own imports, constant discounts and unique goods.Main sales channels: Prom, Rosetka, Epicenter.Goal: Increasing sales on the website.The realization:
I was made a robot with initial settings before targeted advertising and the launch of advertising companies.Creation of a advertising office
Connection to Pixel
Downloading goods to the catalogue through the data feed
Before the launch of the RK (reklamnej firmy) the key indicators of existing sales were analyzed.The average check, marginality and price of the locked customer.As an audience for launch, the client base was downloaded from the site and on its basis created Look-alike (like the audience).The advertising catalogue was launched on all the goods.But there was a problem with the reduction of the average check.After the analysis was found that some categories of goods have greater demand than others (category "Amunition").In connection with what was adopted a decision regarding the use of the next strategy, and it is the following: - to launch the RK on cargo from the category "ammunition" with a price of more than 400 UAH, which in turn led to the increase of the average check.Also tested the options of launching RK on a separate product with a sales creative.I was assigned to a designer in which I described the background of creativity, the product and the text.Showers of targeted advertisements for the last month of cooperation:
Expenses - 44 042,11 UAH
Capture of 219,716 people
Number of orders - 333
CPA (Order Cost) - 132.25 UAHCost of purchase - 200 618,51 UAH
The average check is 602.45 UAH.
I was made a robot with initial settings before targeted advertising and the launch of advertising companies.Creation of a advertising office
Connection to Pixel
Downloading goods to the catalogue through the data feed
Before the launch of the RK (reklamnej firmy) the key indicators of existing sales were analyzed.The average check, marginality and price of the locked customer.As an audience for launch, the client base was downloaded from the site and on its basis created Look-alike (like the audience).The advertising catalogue was launched on all the goods.But there was a problem with the reduction of the average check.After the analysis was found that some categories of goods have greater demand than others (category "Amunition").In connection with what was adopted a decision regarding the use of the next strategy, and it is the following: - to launch the RK on cargo from the category "ammunition" with a price of more than 400 UAH, which in turn led to the increase of the average check.Also tested the options of launching RK on a separate product with a sales creative.I was assigned to a designer in which I described the background of creativity, the product and the text.Showers of targeted advertisements for the last month of cooperation:
Expenses - 44 042,11 UAH
Capture of 219,716 people
Number of orders - 333
CPA (Order Cost) - 132.25 UAHCost of purchase - 200 618,51 UAH
The average check is 602.45 UAH.
Chernovtsy 
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