Targeted advertising for the online store of drinks and snows

This project provided for the implementation and management of a targeted advertising campaign for the online store of drinks and snowboards in the Kiev region.My role consisted in developing and implementing a strategy that would ensure increasing the shop awareness, attracting target audience and increasing sales volumes.What was done:

-Analysis of the competitive environment and identification of the target audience taking into account geographical localization (Kiev region).Creating and optimizing advertising campaigns on Facebook and Instagram to attract the attention of potential customers.Choosing key interests, age groups and demographic parameters for maximum efficiency.Regular monitoring of indicators, analysis of results and making corrections to ensure optimal results.The Results:
– Increase of the online shop visitability by 450% already in the first month of work.Thanks to accurate targeting, it was possible to increase the conversion and increase orders by 210%.Fast growth of the customer base thanks to the efficient use of social media ads.Budget – $600
Sales in the amount: 82400 UAH
The average check is 800 UAH.
ROAS = 297 %