Targeted advertising. Niche: podology

Goal: using Instagram advertising to attract new clients

Before launching the ad campaign, the following was done:

- Developed a launch strategy;
- Identified the target audience and segmented by pain points;
- Created about 20 diverse creatives for different procedures;
- Drafted recommendations for Instagram and direct messaging

Results obtained after one month:
- Advertising budget $350
- Total of 104 inquiries received in direct messages
- Cost per lead: $3-4