Targeting to local business. Optics

The screen is old. We have been working for more than a year since November 20. The accurate figures of the customer began to be provided from December 2021.
November - December ROAS 577%.
24 December - 10 February 22 year ROAS 753%. Conversion to purchase 38%.
The average check is 1400 UAH.
The goal is the generation of leads.
At the end of the month, the advertisement burned out.

We make a landing page to change the goal Generation of Leads on Conversion.

Once we get enough numbers with Value for purchases, we will launch a look alike campaign for those who made purchases with the highest check.