Task: Reduce the cost per lead and find a stable source of patients in a competitive niche.
Challenges:
Technical: The client's business account was blocked due to numerous Facebook bugs, making ad launch impossible.
Marketing: Lack of understanding of which audience is the most effective and profitable.
Solution (step by step):
→ Technical recovery: Successfully resolved all verification and access rights issues, unblocking the ability to run ads.
→ A/B Testing: Launched simultaneous testing of two key audiences: "Patients 60+" and "Their adult children 35-55".
→ Analysis and optimization: Data showed that the "Children" audience generates leads three times cheaper. The unprofitable audience was immediately turned off, and 100% of the budget was redirected to the winner.
Results:
Achieved: More than 40 qualified leads during the testing period.
ROI: Found a profitable and scalable patient acquisition channel.
Challenges:
Technical: The client's business account was blocked due to numerous Facebook bugs, making ad launch impossible.
Marketing: Lack of understanding of which audience is the most effective and profitable.
Solution (step by step):
→ Technical recovery: Successfully resolved all verification and access rights issues, unblocking the ability to run ads.
→ A/B Testing: Launched simultaneous testing of two key audiences: "Patients 60+" and "Their adult children 35-55".
→ Analysis and optimization: Data showed that the "Children" audience generates leads three times cheaper. The unprofitable audience was immediately turned off, and 100% of the budget was redirected to the winner.
Results:
Achieved: More than 40 qualified leads during the testing period.
ROI: Found a profitable and scalable patient acquisition channel.