Targeted advertising for an online clothing store (USA, Canada)

Goal: lead generation for purchases through Facebook and Instagram

Tasks:
- Launch a full-cycle advertising campaign
- Testing audiences and creatives
- Budget optimization under CPA

Results:
Reach: 42,889
Impressions: 96,555
Average cost per lead: $1.61
Budget: $519.62

Active sales already in the first week after launch

Retargeting + proper attribution = quality leads at minimal cost.