Targeted advertising for sushi delivery
Social Media Advertising
The client approached me with the task of increasing the number of online sushi orders through targeted advertising.
The main goals of the campaign:
increase the number of purchases on the website;
optimize the advertising budget;
test several promotion strategies.
Work process:
I set up three advertising campaigns with different approaches to audience segmentation and creatives.
During the optimization process, the focus was on:
retargeting users who have already interacted with the brand;
attracting new customers on social media;
analyzing effectiveness based on ROAS and cost per purchase metrics.
Results:
Campaign 1: budget $250.57, 88 purchases obtained, ROAS 596%.
Campaign 2: budget $434.49, 235 purchases obtained, ROAS 716%.
Campaign 3: budget $162.81, 141 purchases obtained, ROAS 643%.
As a result, the client received a stable flow of orders with a minimum cost per purchase of $1.15, and the return on advertising investment (ROAS) exceeded 700% in the most successful campaign.
The main goals of the campaign:
increase the number of purchases on the website;
optimize the advertising budget;
test several promotion strategies.
Work process:
I set up three advertising campaigns with different approaches to audience segmentation and creatives.
During the optimization process, the focus was on:
retargeting users who have already interacted with the brand;
attracting new customers on social media;
analyzing effectiveness based on ROAS and cost per purchase metrics.
Results:
Campaign 1: budget $250.57, 88 purchases obtained, ROAS 596%.
Campaign 2: budget $434.49, 235 purchases obtained, ROAS 716%.
Campaign 3: budget $162.81, 141 purchases obtained, ROAS 643%.
As a result, the client received a stable flow of orders with a minimum cost per purchase of $1.15, and the return on advertising investment (ROAS) exceeded 700% in the most successful campaign.