The identity concept for the Ukrainian tea brand "CHAS CHAYU," created for a portfolio. The project demonstrates the development of a cohesive visual system that combines natural motifs, modern graphics, and an atmosphere of coziness.
The project includes:
• logo and brand mark;
• color palette;
• font selection;
• brand pattern;
• packaging design;
• design of a paper cup;
• apron design;
• signboard;
• presentation of brand application.
The identity is built on plant elements and a calm natural palette that conveys harmony, naturalness, and the culture of tea drinking.
The project includes:
• logo and brand mark;
• color palette;
• font selection;
• brand pattern;
• packaging design;
• design of a paper cup;
• apron design;
• signboard;
• presentation of brand application.
The identity is built on plant elements and a calm natural palette that conveys harmony, naturalness, and the culture of tea drinking.