TERENO — Premium CBD Brand for the Ukrainian Market

Challenge
Launch a new CBD brand in Ukraine within a highly competitive and legally sensitive niche. The goal wasn't just a website — it was a platform that simultaneously builds trust, eliminates hesitation, and converts a skeptic into a buyer.

Solution
Built a Shopify store with a clear content architecture guiding users through the entire decision-making journey: from "what is CBD and is it even legal?" to "which oil is right for me?" The site features a custom CBD dosage calculator, a certificates page, a blog, and a full product catalog filterable by desired effect — Relax / Balance / Focus.

Project Details
The product catalog spans CBD oils, sprays, gummies, and a pet care line in concentrations ranging from 10% to 30%. Each product is positioned around a specific user need — less anxiety, deeper sleep, sharper focus — rather than technical specifications.

Trust is established on multiple levels simultaneously: a partnership with the "Apteka Dobroho Dnya" pharmacy chain, ISO 22000:2018 compliance, EU certification, and Canadian manufacturing technology. Customer reviews averaging 4.9 stars are placed directly on the homepage where they matter most.

For users encountering CBD for the first time, the site includes an in-depth educational section — a detailed FAQ, explanatory content blocks covering mechanism of action, dosage guidelines, and legal status in Ukraine. Key objections are addressed before the user ever reaches a product page.

Visually, the store follows a minimalist premium aesthetic with a video background on the homepage, ambient audio, and clean iconography. The design communicates one thing clearly: this isn't a pharmacy — it's a lifestyle.

Outcome
A sales-ready store with a fully built trust funnel, a scalable product structure, and the tools to grow organic traffic through a blog and SEO-optimized content.


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