Market test for online clothing sales

What had to be done?
It was necessary to set targeted advertising to sell clothes through the site.
As part of the test, it became clear that radical changes are needed on the site.
Since the advertising statistics were good, and the actions of buyers on the site did not turn into conversion.
But even within the framework of these difficulties it was possible to get orders for 13,000 UAH with the budget spent in the amount of 5,000 UAH.